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Excitement around 6 AR shifts in 2026 is already reshaping product road maps and investor bets. Tech firms are racing to turn ...

For bringing truly immersive sports and entertainment to venues around the country Cosm operates immersive “shared reality” venues that, thanks to 87-foot diameters, 12K+ resolution LED domes, and ...

CHICAGO--(BUSINESS WIRE)--Augmedics, a pioneer in augmented reality (AR) surgical navigation, today announced the successful close of an $82.5 million Series D financing. The round was led by ...

Explore how businesses are using virtual reality to improve training, sales and customer experiences, plus the pros and cons ...

This next-generation AR guidance delivers robot-level precision without a robot, without pre-operative imaging and without disposables, tailored for high-volume operating rooms and Ambulatory Surgery ...

No less than 75% of consumers now expect retailers to offer an augmented reality (AR) experience when it comes to shopping, according to “The Mobile AR Opportunity in Retail Report” by Business ...

Immersive technology is creating new ways to engage and convert. New Clutch research finds that 60% of consumers have used augmented reality (AR) or virtual reality (VR) technology, and more than half ...

Shoppers are demanding more personalized offers, communications and item recommendations from retailers today. As a result, they are more willing to share personal information with retailers to ensure ...

New Clutch research finds that 60% of consumers have used augmented reality (AR) or virtual reality (VR) technology, and more than half (54%) say they are likely to increase their use of immersive ...