There's gnome advert like a Christmas advert... and the magical creatures are the star of the show in this year's Asda commercial. The Mirror was given an exclusive first look at the film, an animated ...

The Christmas season brings with it a flurry of festive TV and those all important seasonal ads, here's this year's offering from Asda IT’S that time of year when stores try and get us in the festive ...

The reality of family life has not changed much since the 1950s with mums still responsible for most of the household chores, particularly at Christmas, watchdogs have ruled. An increasing number of ...

Asda has announced changes to the operations at its head office in Leeds (Image credit: Asda) Asda has introduced a new operating model for the commercial function at its Leeds head office, with the ...

Asda has announced a major shake-up of its commercial team, with almost 40 staff being made redundant but a similar number of new positions being created to beef up its buying operations. In a move ...

P&G and Unilever are among the brands eyeing up the commercial opportunities within Asda's YouTube venture – Mum’s Eye View. The retailer launched Mum’s Eye View in March this year in a bid to target ...

Asda has reshuffled its general merchandise team under new chief merchandising officer Andrew Moore. Asda commercial director for non-food John McDowell is to take up the newly-created position of ...

Asda has bolstered its commercial team with hires from Waitrose and broadcaster Sky. The move sees Sam Dickson appointed as VP of own brand. Dickson joins from Waitrose, where she spent 11 years in ...

Asda has reshaped its commercial food team following the departure of former executive Nick Jones to Joules. Derek Lawlor, who was promoted to the role of senior vice president of food and general ...

Asda, the UK’s second-largest retailer, has appointed commercial director Barry Williams to the new role of trading director of food. Williams, who will report to Asda CEO and president Andy Clarke, ...