The marketing of perfume involves more than just selling an aroma. As perfume maker Serge Lutens once said, "It is potentially a carrier for the imagination. Perfume is thick; it is poison and pure ...

Most perfume ads are awkward affairs, loaded with celebrities, ludicrous levels of glitz, and laughable dialogue that runs the embarrassing gamut from portentous (“I’m not going to be the person I’m ...

Add Yahoo as a preferred source to see more of our stories on Google. FILE - In this Tuesday, June 20, 2017, file photo, U.S. actor Johnny Depp waves for fans upon his arrival at a film premier in ...

The ad also brings back a few of the stars from the original music video such as Grande's BFF Victoria Monet and new mom/YouTube star Colleen Ballinger, who says, "Supposedly she uses juicy ...

The ASA bans a TV ad for Yves Saint Laurent's Opium perfume for showing a woman simulating drug use. A TV advert for Yves Saint Laurent's Opium perfume has been banned by the Advertising Standards ...

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Bizarre perfume commercials are a time-honored tradition. I'm not sure who started the trend, but it goes at least all the way back to the 1960s. Perfume commercials are never straightforward in the ...

If a television commercial appears first on the Web, are people more likely to watch it? In a new twist for Web advertising, cosmetics maker Coty is betting just that, launching the commercial for its ...