According to this model, the marketing agencies are paid based on business outcomes rather than the traditional system of billing clients for hours worked.

Veteran adman Prabhakar Mundkur explores how agency networks are evolving from holding companies to integrated, platform-driven brands ...

A recent LinkedIn study revealed that a majority of chief marketing officers in B2B companies anticipate their organizations will undergo a major reorganization this year. Such a transformation ...

Orla Murphy is co-founder of Maven B2B, a specialist ABM agency. She has over 20 years of B2B marketing expertise across the tech sector. B2B tech marketing isn’t just shifting; it’s undergoing a full ...

Talented, an independent creative agency, has launched a new AI-native marketing agency called mktgstack, aimed at founders and brand operators.

Founded by former Talented executives Namrata Chawla and Varun Khiatani, mktgstack backs growth beyond campaign-led advertising models ...