Made for Advertising (MFA) in connected television (CTV) apps waste budgets in a trend that continues to rise. MFA CTV apps may run video ads in a format or size that is not in line with typical CTV ...
PropellerAds, a global leader in performance-driven advertising solutions, has launched a groundbreaking advertising format: ads within Telegram Mini Apps. This new traffic type is designed to tap ...
Dive into the world of app marketing with our comprehensive guide and discover the key to unlocking your app’s full potential. With millions of apps vying for attention, standing out and captivating ...
For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting, and it was relatively easy to place ads alongside content likely to ...
AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company’s transition to a ...
APP's pivot to e-commerce and web advertising segments has driven their renewed growth opportunities indeed, as observed in the accelerating top-line growth & richer profit margins. If anything, we ...
Value optimisation delivers around 29% higher return on ad spend. FunPlus, CrazyLabs, and Banditos report stronger UA performance using value optimisation. Meta aligned attribution with MMPs like ...
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