Not really. The move isn’t a shocker. Google’s Q4 deadline was increasingly unrealistic with each passing day. Two different regulatory bodies in the UK have ...

Google's cookie deprecation plans are canceled, favoring Privacy Sandbox APIs and user choice for ad tracking. Ad tech stocks react variably: Criteo surges 9%, while ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In 2023, the digital advertising industry predicted that changes in cookies, CTV, AI, video ...

Vibhor Kapoor is the President of AdRoll, a marketing and advertising platform that helps business-to-consumer brands grow their businesses. Third-party cookies have long been used by advertisers to ...

In a move that could upend how brands, agencies and creators work with the retail giant, Walmart is developing autonomous AI to handle tasks. Chrome cookies will start to vanish in early January, when ...

The Post-Cookie Digital Advertising Landscape Increased global privacy regulations have prompted digital advertisers and tech companies to shift away from using third-party cookies to track consumer ...

The Guardian is giving its online readers greater control of their data with the addition of an easy-to-click "reject all" cookies option. From this week, by clicking "No, thank you" when logging in, ...