Just watch this man in rubber boots creating a series of perfect parallel lines on this grey rug as he scrapes filthy water away. I now have distinct preferences regarding these videos. Wall-to-wall ...

In early 2018, medical school lecturer Dr. James Gill was at a pub drinking with friends ahead of competing in the fifth season of the reality show “The Island with Bear Grylls.” His appearance on the ...

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. Have you ever heard or saw something that left your body tingling? A gentle ...

Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. I have just spent 38 minutes looking at someone unwrapping three bars of chocolate. Before that, I watched a ...

Many people watch my videos for the ASMR effect present in them. For this reason I am doing a test to see if it would be a good idea that I create a second channel dedicated purely to ASMR videos. I ...

A spate of YouTube videos that use crinkling, crunching and whispering sounds to trigger tingling sensations may seem odd but the videos and performers have become not only a social phenomenon, they ...

ASMR videos are everything political ads are not. Soft and soothing, they’re a sensory experience listeners say they like for relaxation, insomnia, and stress relief. By contrast, political ads tend ...

I’m sitting on a futon in a stranger’s apartment with my friend Ashley. In front of us, Melinda Lauw—a slender, wide-eyed Singaporean woman—is crouched in a squat, holding a small flickering candle, ...

For most of my adult life I've suffered from insomnia. I've tried many different supposed remedies, including hypnosis, intentional sleep deprivation, exercise, strict routines, warm milk before bed ...