While Panini is accusing Fanatics of damaging its business, it has also told potential buyers the company is more valuable than before.

Fanatics will deploy Rokt’s e-commerce tech to present customers with relevant content and offers both before and after checkout.

Fanatics launcheed its new prediction markets platform, Fanatics Markets, which expands further into sports and beyond with trades on politics, finance and culture.

Verstappen joins Lewis Hamilton, who signed an exclusive collectibles deal with Fanatics earlier this year. Though Hamilton was the first F1 driver to have a card of his sell for over $1 million in 2024, Verstappen’s record card sale was in 2022 when his one-of-a-kind 2020 Topps Chrome F1 autographed Superfractor sold for $534,000.

The Athletic published a story Tuesday detailing a Panini sales pitch that boasted of the company’s potential as a future acquisition target, even though Panini sued Fanatics in 2023 for owning an alleged monopoly on the category.

Fanatics announced an exclusive multi-year global partnership with four-time F1 world champion Max Verstappen focused on e-commerce, licensed sports merchandise and trading cards, the latter including autographs, inscriptions and race-worn relics.

Fanatics will serve as FIFA’s onsite retail partner for the 2026 World Cup, delivering custom fan experiences and official merchandise across all 16 host cities in North America.

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